Good to Great: Why Some Companies Make the Leap... and Others Don't

Good to Great: Why Some Companies Make the Leap... and Others Don't


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To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. The findings will surprise many readers and, quite frankly, upset others.

The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:
Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.

The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.

A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.

The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

Title:Good to Great: Why Some Companies Make the Leap... and Others Don't
Edition Language:English
Format Type:

    Good to Great: Why Some Companies Make the Leap... and Others Don't Reviews

  • Riku Sayuj

    First and foremost, Good to Great has no breakthrough concepts to offer. Collins is good at inventive metaphors and catch phrases to push concepts through but ultimately there is really nothing counte...

  • Jamie

    This book by Jim Collins is one of the most successful books to be found in the "Business" section of your local megabookstore, and given how it purports to tell you how to take a merely good company ...

  • Ahmad Sharabiani

    Good to Great: Why Some Companies Make the Leap... and Others Don't, James C. CollinsGood to Great: Why Some Companies Make the Leap... and Others Don't is a management book by Jim C. Collins that des...

  • Chad Kettner

    Here are Jim Collins' seven characteristics of companies that went "from good to great"1. Level 5 Leadership: Leaders who are humble, but driven to do what's best for the company.2. First Who, Then Wh...

  • R.K. Gold

    Why Indie Authors Should Read Business BooksI am finally pursuing my lifelong passion of becoming an author, and writing is a business, so I needed to invest in myself. I figured "the bible" of the bu...

  • Emily

    Okay, let's get this out of the way first: this book is DATED. It studies eleven companies that beat the stock market over a period of fifteen years, irrespective of industry (other comparison compani...

  • Praveen

    "People often ask, "what motivates you to undertake these huge research projects?"It's a good question. The answer is "curiosity."There is nothing I find more exciting than picking a question that I d...

  • Trevor (I sometimes get notified of comments)

    I’ve been reading quite a few books about leadership lately – I can't really say that I’ve been terribly impressed with them. They read too much like that terribly American genre of books – th...

  • Sandy

    I hope I don't get fired for not thinking this was the greatest book ever. Honestly, business books are not exactly my cup of tea. This book started off really interesting. The author talks about habi...

  • C

    I was hoping this book would give me some guidelines to remember when I start my own business. There were a few good points, but nothing compelling. Reading this book wasn't a very good use of my time...