Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.

Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

Title:Made to Stick: Why Some Ideas Survive and Others Die
Edition Language:English
ISBN:9781400064281
Format Type:

    Made to Stick: Why Some Ideas Survive and Others Die Reviews

  • Sundeep

    from my blog, thesunrising.comSummary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my ...

  • Trevor

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on Good...

  • Mark Dickson

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas fr...

  • Keyo ăalţ

    I needed a book for marketing, I just googled 'Top 10 marketing books' and opened the first link. I searched all the books here in Goodreads, read the reviews, and chose this book. I downloaded it on ...

  • ????? ?????????

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 's...

  • Kevan

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already.I want to read this book twice, at least. This will directly change how I write, present, think, create and...

  • Lili Manolache

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, ...

  • Snuggles  with Rainbows

    I donÔÇÖt know why IÔÇÖm surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just hande...

  • James

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked ...

  • Vivian

    Useful communications' theory book, especially if you're interested in exploring getting thoughts across whether in teaching, work presentations, advertising or just chatting with friends.If you want ...