Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions

Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions

From the #1 New York Times bestselling author of Salt Sugar Fat comes a powerful exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health.

Michael Moss uses the latest research on addiction to uncover what the scientific and medical communities--as well as food manufacturers--already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Moss goes on to show how the processed food industry--including major companies like Nestlé, Mars, and Kellogg's--has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with "diet" foods that are hardly distinguishable from the products that got us into trouble in the first place. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits.

An account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Moss lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.

Title:Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions
ISBN:9780812997293
Format Type:

    Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions Reviews

  • Petra-X is down to 75 books awaiting reviews

    Pre-prepared foods, snacks and candies are, as far as government regulation is concerned, Just like with the drugs trade with the not-yet-illegal drugs, government regulation is always challenged by n...

  • Jenna

    ~~~An eye-opening and fascinating look at how the processed food industry hooks us... and keeps us hooked~~~If you've ever eaten a peanut butter M&M, you know the thrilling sensation they give: The in...

  • Thats another story

    Say no to pumpkin spiceThis book asks can food be addictive.  The most telling quote was by a researcher Dana Small, "It`s not so much that food is addictive, but rather that we by nature are drawn t...

  • Donna

    This is Nonfiction Science on food addiction and it is by no accident that this is happening. And not just in the the US. Foods have been specifically designed for this. First, I found this book highl...

  • Lisa Konet

    I was surprised how good this was and enjoyed a different take on food addiction. Food is meant to nourish us and keep us full so our bodies and organs function properly. However, the manufacturers of...

  • Sara Broad

    "Hooked" by Michael Moss is an expose about how the food industry uses research and careful marketing schemes to get us addicted to food. This book highlights how sugar and processed foods are just as...

  • Srikanth

    I got interested in this book to find out more about addiction and how we get hooked to things, especially food, and if there are ways to break that addiction. After having read 'Salt, Sugar and Fat' ...

  • Srikanth

    I got interested in this book to find out more about addiction and how we get hooked to things, especially food, and if there are ways to break that addiction. After having read 'Salt, Sugar and Fat' ...

  • Laura Freed

    This is an eye opening book on how food companies exploit and manipulate us, leading to health problems. Hooked is an engaging book, telling personal stories as well as facts about the food industry. ...

  • Robin Steinberg

    3.5 Stars. Hooked is a well-researched, easy-to-read examination of the processed food industry and the deliberate, calculated, ever-evolving work by billion-dollar corporations to create and market f...