Empowered: Ordinary People, Extraordinary Products

Empowered: Ordinary People, Extraordinary Products


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What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?

Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.

As legendary Silicon Valley coach--and coach to the founders of several of today's leading tech companies--Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge."

The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.

As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.

The book covers:

what it means to be an empowered product team, and how this is different from the "feature teams" used by most companies to build technology products recruiting and coaching the members of product teams, first to competence, and then to reach their potential creating an inspiring product vision along with an insights-driven product strategy translating that strategy into action by empowering teams with specific objectives--problems to solve--rather than features to build redefining the relationship of the product teams to the rest of the company detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.

Title:Empowered: Ordinary People, Extraordinary Products
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    Empowered: Ordinary People, Extraordinary Products Reviews

  • Daniil Lanovyi

    "Empowered" is the best science fiction book of 2020. Reading "Empowered" I caught myself having a strange feeling - like I was reading a good science fiction book. Everything described made perfect s...

  • Anna Kloss

    Having read 2/3s of it, I consider this book really flat vs the expectation I built up from others’ fascination and it seems more like a hype to me. I started reading in in anticipation of learning ...

  • Sophie

    While the 'Inspired' book focused on product development techniques, Empowered focused on people and organisation. I had a couple of epiphany moments while reading it, as I felt that words were finall...

  • Mark Jansen

    EMPOWERED is essential reading for the product leaders of companies building technology products, which includes the CEO, Head of Product and Product/Design/Engineering Leads. It describes how most te...

  • Sebastian Gebski

    Direct continuation of "Inspired" - it picks it up where "I" has left it, so a reader doesn't have to go through the basic terminology, but "stacks up" more upon the foundations.The form is equally go...

  • Rian Merwe

    Excellent companion book to INSPIRED. A must-read for product managers, product designers, and engineers alike. Key quote: "Great teams are made up of ordinary people who are inspired and empowered."...

  • Raluca

    A must-read for any professional who is managing or working with product teams. The book describes a lot of practices which are at core common sense, but which are not applicable in today’s organiza...

  • Ebi Atawodi

    This is the book I wish I had when I started my product leadership career - a lot of which I had to learn through blood sweat and tears. A must read. It’s direct, cuts straight to the point, and arm...

  • Brad Dunn

    I felt this was good, and in the early parts, I took a lot of great things I was copying and pasting into slack and sending to other leaders, but honestly, by the end of it, I was just skimming throug...

  • Nacho Bassino

    An incredible book, covering the hardest topics of product leadership. A must read....