The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you


The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.



They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .



Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Title:The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Edition Language:English
ISBN:null
Format Type:

    The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Reviews

  • Michael Dubakov

    Outstanding book! Main lessons learned:1. Don't pitch your ideas to customers2. Learn facts. Dig and ask more questions till you have exact facts and data3. Don't mention your solution4. Don't listen ...

  • ?Misericordia? ?????? ????

    Either really good or dismally bad. Not sure which one.Easy read. Some ideas that could sometimes be useful. Or not.Q:Trying to learn from customer conversations is like excavating a delicate archaeol...

  • WhatIReallyRead

    This book is amazing!I recommend it to everyone who builds products, talks to customers, works in startups or has the desire to sell any ideas/products they came up with or made.Why I loved it:- it's ...

  • Cat

    This book is about having conversations with potential customers to see if your business is a good idea. It is not written by a UX guy, but someone from tech startups who has learned through mistakes....

  • Andriy Bas

    The best book for Customer Development I've ever seen! Must-read for all CEOs, founders, Product Managers, and User Researchers!My notes, in case you need: https://www.notion.so/uptechteam/The-......

  • Martin Brochhaus

    It’s nice.Maybe the only downside is, even though it is a super short book, it is still extremely repetitive: 40% of the book is the exact same message: “DON’T PITCH! Ask about THEIR lives, thei...

  • Zornitsa Tomova

    It's the second time I read this one and once again, I loved every page of it. The book is an amazingly simple, down-to-earth guide on what it means to 'talk to your customers' before you go ahead and...

  • Nikolay

    Finally I've finished the whole book! 100 pages full with practical examples how to talk with customers and to really understand their pains without biasing them with your idea. It also will be very h...

  • Hrishi

    This is going into the list of must-read books I am going to suggest to the product folks....

  • Evgenia Trofimova

    Priceless.The book is short and quite expensive, but each page of it is full of very, very useful examples and advise.I wish I read this book before, and not had an experience of a failed startup, cau...