No Rules Rules: Netflix and the Culture of Reinvention

No Rules Rules: Netflix and the Culture of Reinvention

Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year

Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies

There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed.

Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrel-evant. At Netflix, you don't try to please your boss, you give candid feedback instead. At Netflix, employees don't need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world.

Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings's own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world's most innovative, imaginative, and successful companies.

Title:No Rules Rules: Netflix and the Culture of Reinvention
ISBN:9780593152386
Format Type:

    No Rules Rules: Netflix and the Culture of Reinvention Reviews

  • Sebastian Gebski

    Unsurprisingly, it was worth waiting for.First hand message, culture focused, very straightforward - even for values/principles that are controversial and unobvious.To be honest: this is NOT a hand-bo...

  • Miguel

    As a piece of corporate propaganda the book succeeds in being one that aspiring and corporate managers will love to recommend to one another satisfied that they are lapping up the latest in employee e...

  • Huyen Chip

    I've experienced bits and bits of Netflix culture, having been one of their first interns before they had an internship program -- Netflix doesn't want people who need handholding. But it wasn't until...

  • Nate Q

    I was sold on the concept of this book, where a hard-hitting biz author/professor tells the gory behind-the-scenes reality that conflicts with the rosy hindsight bias of the founder/CEO... but sadly n...

  • Todd

    This is a great read for managers and leaders of contemporary midsize to large companies in creative industries. Reed Hastings is the cofounder, CEO and chairman of Netflix. No rules: Netflix and the ...

  • Olga Shatokha

    When I have mixed feelings about a book, I give it 3 stars.This was an extremely interesting one, couldn’t stop listening. It was very insightful to understand how companies like Netflix think about...

  • Bjoern Rochel

    Why do great colleagues leave?That’s a question that has been on my mind for quite a while. Every case is different, but if you zoom out a bit it often boils down to one or more of the following:- l...

  • Rob

    I was hoping "No Rules Rules" would provide more unique insights into how Netflix scaled to become the global leader in streaming. This book is more focused on the managerial techniques that Hastings ...

  • Lukas Vermeer

    YMMV.If you have previously read (as I have) both Radical Candor and The Culture Map (both of which are excellent books which I would highly recommend) as well as Powerful (which I would not recommend...

  • Alok Kejriwal

    A masterpiece & MUST read.Netflix is a UNIQUE company with a unique business model & philosophy. It's obvious that its overpowering leader Reed Hastings runs & scales his business HIS way. Read this b...