Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

The global phenomenon, embraced by business worldwide and now published in more than 40 languages.

This international bestseller challenges everything you thought you knew about the requirements for strategic success.

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.

In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.

Title:Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Edition Language:English
ISBN:9781591396192
Format Type:

    Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Reviews

  • Hal

    The signal-to-noise ratio of business books generally tends towards zero. They fall into one of three categories: baked-over platitudes designed to reinforce the self-esteem of the reader (see First B...

  • Robert

    Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition IrrelevantW. Chan Kim and Renée MauborgneHarvard Business School PressThis is an especially thought-provoking book...

  • Greg

    Kind of a stupid book. The overall premise is, don’t compete directly with your competitors, create new markets. Of course, it falls into the classic trap that all business books seem to fall into, ...

  • Doug Lautzenheiser

    The authors provide case studies on how some companies left their "bloody-red" oceans of competition for completely open blue oceans where they were unique. Some are well-known business stories, such ...

  • MissUnderstoodGenius

    This well-written book seems like common sense however it is an eye-opener for less sophisticated colleagues who doesn't know much about competitive advantage. It arguments how contested markets ("red...

  • Ia Tjitrawasita

    Keywords: blue ocean - red ocean - value innovation How to win the competition? You can challenge your opponents on a head-to-head competition. Suppose that your target is to book 200 contracts each m...

  • Mike

    Blue Ocean Strategy is a business book that covers how to beat the competition by not trying to beat the competition. A red ocean symbolizes blood in the water, where companies are competing by tradit...

  • Marks54

    This is a business school sort of trade book that has been getting a lots of hype. I had to read it for some other purposes so I worked through the book rather than through the numerous HBR articles. ...

  • Sotiris Makrygiannis

    all my previous comments/critique was encapsulated on 2 appendixes at the end of the book so it confirmed my assumptions rather nicely. I believe he made for him self a blue ocean consultancy business...

  • Mario Tomic

    This book is an essential read for any entrepreneur looking to compete in a saturated marketplace and build a successful business. Too many startups fail because founders try to compete directly with ...