Billion Dollar Brand Club: The Rebel Startups Disrupting Industry Empires

Billion Dollar Brand Club: The Rebel Startups Disrupting Industry Empires

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, business, e-books, arc, business, circleup-book-club, Business, Nonfiction, Audiobook, Economics

A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.

Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. Warby Parker mailing you five pairs of glasses to choose from. You’ve seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century.

As Lawrence Ingrassia shows in this timely and eye-opening book, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened—where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.

Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It’s a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.

Title:Billion Dollar Brand Club: The Rebel Startups Disrupting Industry Empires
ISBN:9781250313065
Format Type:

    Billion Dollar Brand Club: The Rebel Startups Disrupting Industry Empires Reviews

  • Bryan Alkire

    Good book. It was interesting to learn how the direct to consumer startups work. The book is short and chapters logically arranged by business or steps in the business chain. The writing is readable a...

  • Miebara Jato

    The book is a compilation of internet businesses started by obscure entrepreneurs. The model of these businesses is direct-to-consumers. And they take up the industry leaders in their game. Because th...

  • Serge

    Excellent book on the rise of DTC subscription e-commerce. There were so many companies with which I was unfamiliar as I am not their typical demographic and am not the target of their social media ad...

  • Howell Murray

    The most attractive idea here is that the world of the internet today makes it possible to start businesses that challenge very big and successful companies that dominate their industries. This is esp...

  • Nicole

    Probably closer to 3.75 stars, only because I went into the book with an existing knowledge of these brands and their "rags to riches" stories (which is a focus for the majority of this book). That sa...

  • Brian

    Good storytelling about the direct-to-consumer brands that are changing the marketplace and upending companies like P&G. ...

  • Michelle

    Interested in how disruptive start-ups are capturing consumer hearts, minds, (and wallets) while turning the establishment upside down? Learn how some innovative underdogs became highly valued unicorn...

  • Paul

    Very well done. You can get much of this info elsewhere (e.g. podcasts focused on founders), but the author is very thorough and this includes more detail than you may get elsewhere about how each bus...

  • Anandh Sundar

    This book deserves a 5* because instead of reproducing success stories of the Dollar Shave Club and other D2C consumer startups, it also gives the failture/underplayed stories of the few others in the...

  • Brat

    I stumbled upon this book in an article and immediately acquired it. This was the thing I have been wanting to understand – how can a small upstart launch a consumer brand and take over the big gian...