Escaping the Build Trap: How Effective Product Management Creates Real Value

Escaping the Build Trap: How Effective Product Management Creates Real Value

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.

In five parts, this book explores:

Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

Title:Escaping the Build Trap: How Effective Product Management Creates Real Value
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    Escaping the Build Trap: How Effective Product Management Creates Real Value Reviews

  • Adrian Howard

    A super book. If you’re struggling to become a product-led organisation then this needs to be on your bookshelf. From organisational culture to the product management role Melissa has delivered a gr...

  • Paul Brown

    Product-led company nirvana and how to get thereApart from the fact that the 6 questions at the back of the book make it worth the read all on their own, the rest of this great book covers what it tak...

  • Andrea Hill

    I've been meaning to read this since it came out, and finally got a chance the past few days. I've read a lot of product/UX/strategy books, but this is going to become my new book to recommend to peop...

  • Raluca

    A nice read on product management, and most importantly on being outcome focused. the examples in the book are very relatable and can give any product manager or product owner some good ideas on how t...

  • Matt

    Fantastic! I currently lead a small Product organization and have created a great list of takeaways from this book. Melissa does a great job of articulating the steps along the journey to become a pro...

  • Bartosz Pranczke

    The build trap (i.e. adding features instead of solving problems) is probably the most common offence in the IT world. The book is short but it manages to cover a lot of important topics: experimentat...

  • Barry O'Reilly

    Great read. Highly recommend for product leaders at all levelsMelissa has created a highly relatable and actionable book for product leaders at all levels. If you are curious to lead or create a produ...

  • Jo

    Very clear overview of what it means to be an outcome- (i.e. product) -focused company in the 21st century. No technical jargon, large focus on the career and responsibilities of a "product manager" a...

  • Claire Lee

    This is a PM book I’m going to revisit again and again. Melissa puts words to a problem I’ve experienced but haven’t been able to describe, and hearing that this problem isn’t unique is comfor...

  • Ahmad hosseini

    What is a build trap?The build trap is when organizations become stuck measuring their success by outputs rather than outcomes. It’s when they focus more on shipping and developing features rather t...