Measure What Matters

Measure What Matters

The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber.
With a foreword by Larry Page, and contributions from Bono and Bill Gates.

Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business.

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.

Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top­ priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution.

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations.

This book will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organization or team aim high, move fast, and excel.

Title:Measure What Matters
Edition Language:English
ISBN:null
Format Type:

    Measure What Matters Reviews

  • Martin Brochhaus

    This book is bad.The first 18% of the book is simply silicon valley hero worshipping, basically the author bragging about all the cool people he has worked with and why they are so important and geniu...

  • Keith Martin

    Solid methodology that could be adequately summarized in two pages, padded to 300+ pages with self-aggrandizement and surface-level case studies. ...

  • Romans Karpelcevs

    Did I learn how to set OKRs? No.Did I find out what's the difference between Os and KRs when you choose them? No.Do I know how to align departments with non-trivial objectives? No.Did I understand wha...

  • Rick

    I've worked on the Google campus for 11 years, and have seen first-hand the impact OKRs have had on the company. John Doerr is single-handedly responsible for bringing OKRs to Google. He saw before an...

  • Yevgeniy Brikman

    This book should've been a long blog post. At its core, it contains valuable advice about the power of OKRs (Objectives and Key Results) as a mechanism to help get everyone in a company moving in the ...

  • Martin

    Very disappointing that someone like John Doerr wrote such a shallow book.*It's extremely vague. Never gotten into the details of OKR or the shortcomings of this goal setting system. The most detail t...

  • Peter Tillman

    In 1999, John Doerr got his VC firm Kleiner Perkins to invest $11.8 million for 12% of the infant Google Corp. Current market cap (Dec 2018) for Google is around $743 billion, so Kleiner Perkins' 12% ...

  • CaptainWolfsborg

    I am a big proponent of written goals with systematic follow-ups. Otherwise, they are just the dreams in the sky, which might accidentally realize, but, most often, they will not. John Doerr presents ...

  • Piotr Pisarz

    As an ex-Googler, I’m quite familiar with OKRs -They are a key management tool in the company. While they sometime frustrate you, they are your key northstar. Having left a few years ago, i do have ...

  • ScienceOfSuccess

    I hate to grade this kind of books. Any grade from 2 to 5 would be explainable.There is a clear message so simple you can't miss it... 'The OKRs system is better than goals because goals can measure a...