The End of Fashion: How Marketing Changed the Clothing Business Forever

The End of Fashion: How Marketing Changed the Clothing Business Forever

A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

Title:The End of Fashion: How Marketing Changed the Clothing Business Forever
ISBN:9780060958206
Format Type:

    The End of Fashion: How Marketing Changed the Clothing Business Forever Reviews

  • Trena

    I'm pretty sure I am the only person who would moderately enjoy "The End of Fashion" at this point, so if you have it on your to-read you should probably take it off. Writing in 1998 or so (the book w...

  • Antonia

    Required reading for anyone getting into the fashion industry. It’s not so much about the clothes but how they are marketed. The power is in the consumer to decide what’s in and what’s out. We a...

  • Mriam

    I had to read this book for a project and I found it really interesting, despite the fact that I'm not really into high fashion.As some say, the title may lead to wrong expectations, the book is not a...

  • Justin Chang

    [original blogpost here. I write book reviews every month on the blog :-)]A few days ago I decided the "theme" for the next chunk of books I plan on reading is fashion, so I dutifully googled "good fa...

  • Casey Koester

    Truly impressed with the breadth of research that went into this work. The first third of the book is about classic designers like Dior and Chanel and their workrooms centered in Paris in the late 60s...

  • Blanca

    The title is wrong for this book, but the writing is great and Teri Agins offers a great analysis and interesting review of the relationship between commercialism, industry and fashion with a capital ...

  • Anna Rtkai

    This book didn't live up to my expectations.First of all it is really hard to follow. The author jumps in time and space. Usually starts a story in the middle, than goes back in time, then fast forwar...

  • Raquel

    The fashion industry has changed so quickly and dramatically in the past few years that many of the ideas in this book (published in 1999) are already out of date. Reading about how Ralph Lauren and A...

  • Tremayne

    This book gives a tremendous account of the fashion industry and the vast history behind it. Teri Agins filled this book with ripe anecdotal examples and evidence of how Haute couture slowly died off,...

  • Nando Murdoch

    It's really difficult to give an accurate rating to this book. I bought it because I have a small fashion business and I was eager to learn how marketing interacted with this kind of businesses. And y...