The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business

The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business

Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).

The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:




How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer’s closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results

Title:The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business
Edition Language:English
ISBN:9781427797100
Format Type:

    The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business Reviews

  • Wendy'sThoughts

    House of Z-An Insightful Look at Zac Posen- Netflix Documentary * * * * * Disclaimer: I looked to see if there was any book written about Posen. This was all I could find which was appropriate. I love...

  • Christine

    Wow, they have it harder than I do writing down loadable pdf patterns. And I definitely see why the advise to work for someone else first, and to work hard comes from....

  • Samantha

    Gives a very light overview. Needs more depth....

  • Beenish

    Ausome and a good book for learning techniques ...

  • Guriya

    Amazing...

  • Marvin Musfiq

    Best book for fashion designers..... ...

  • P. Wish

    A comprehensive guide to breaking into the fashion business. I loved how detailed and practical the book was. Mary uses the experiences and interviews of other people in the industry to help you under...

  • Eunice Graham

    For the serious fashion designer this is a must have I would say. For the smaller business it is full of interesting information, some you may use, most you won't. If just starting out I would find a ...

  • Adriane

    This was a really good read and was very informative, with lots of good valid ideas and points for running your own business. The only thing to note is that the book was written based predominantly on...

  • Helen

    If you're thinking about getting into the world of fashion design, this is 1 of 2 books that you should read before diving head first into a pool with little water. It's an in depth look into a very p...