Zero to One: Notes on Startups, or How to Build the Future

Zero to One: Notes on Startups, or How to Build the Future


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If you want to build a better future, you must believe in secrets.

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.

Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.

Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique.

Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

Title:Zero to One: Notes on Startups, or How to Build the Future
Edition Language:English
Format Type:

    Zero to One: Notes on Startups, or How to Build the Future Reviews

  • Andrew Garvin

    Having worked with Peter - and the PayPal mafia more generally - for almost 10 years now, I have a unique perspective on Zero to One. Many of the ideas contained within are familiar to me. The launchi...

  • Jacek Ambroziak

    I thoroughly enjoyed the book even if I have found myself in violent disagreement with many of its thoughts. The book opens up with these words."Every moment in business happens only once.The next Bil...

  • Yevgeniy Brikman

    This book fluctuates between brilliance and madness. When it focuses on the mechanics of start ups, it's great. When it focuses on Thiel's philosophies, it's a bit whacky. Thiel enjoys being a contrar...

  • Nick

    The first book since Antifragile that had me hooked beginning to end. The definite/ indefinite paradigm had me thinking long after the book was finished. Fantastic.Ch. 1 The challenge of the the futur...

  • James Fairbairn

    Starts well, becomes trite, ends delusional....

  • Jamie

    I hate this book and I suspect that the feeling is mutual.Zero to One is a bunch of thoughts about entrepreneurs and startups by Peter Thiel, co-founder of Pay Pal. The book doesn't have a central the...

  • Otis Chandler

    A fascinating book, great for investing and entrepreneurs. I like how he really focuses on contrarian thinking, and his mental models for it. But only giving it 4 stars because I wish he went deeper t...

  • Sindy Li

    I heard about this book when it came out and thought that there was no way I would read a book on startups. Not that I don't see great things coming out of some startups, but I am not the only one who...

  • Tharindu Dissanayake

    "a great founder can bring out the best work from everybody at his company."Books on business development and entrepreneurship - the good ones - usually have one thing in common: they require slow, pa...

  • Peter

    SingularityIn business, we don’t get the panacea methodology guaranteed to deliver a market-dominating business or monopoly, and the methodology for the next big thing, likely hasn’t been defined ...